1. Prepare, Prepare, Prepare. Do your homework on the company, website(s), and the people you are meeting with.  Here are some of the locations to check:
    1. Social Media: Make sure to look at all their social media sites so you can get a sense of the people and culture.
    2. Company Website: Review their website in detail so you are very familiar with their products and/or services.
    3. Non-company pages: Don’t forget to check non-company sponsored pages like Glassdoor.com to you can get some feedback from people that have worked there.
    4. Employees: Review the background of all the people you are meeting with, as well as the leadership team. If you know who you are meeting with, you may want to send them a LinkedIn invite and a “Looking forward to meeting you” message.

Review the job description and create your “Why me?” message.  You should have at least 10 reasons why you are the right person for the job, and try to work those into your conversation and answers.  These reasons should tie right back to what they are looking for . . .

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Going in for an interview can be one of the scariest experiences.  It can feel like they’re looking at you under a microscope and questioning everything you’ve done in your past.

But the biggest thing to remember is the person asking you these questions have been trying to find a job themselves. Possibly very recently.  So they’re just like you trying to find the right fit for their position. Here are a few common mistakes that can very easily be made:


It sounds like an easy one. But as you’re doing your preparation you must take into account traffic, finding parking, or just finding their office. Get there early and review your notes in the parking lot if needed. It’s very hard to tell them how proactive you are when you made them wait.

Asking questions you should know

Have prepared questions for things you want to know about the company, the culture, and the position.  Never ask questions that . . .


Most if not every employer is now using social media to help with background information, culture fit, and red flags.   Keeping your social networks up-to-date, accurate, and portraying yourself in the best light is extremely important.  Here are the key areas that you need to know about and keep up on.


Your linked in profile maybe viewed by more employers than your resume.  You should take great care in crafting your experience, background, and your certifications on your linked in profile. Also very important to keep up with those key contacts that might help you land that next job.  Try to keep in touch with those important people, even when you're not currently looking for a new job. They will be much more likely to help when you have a personal connection.


This is the largest social network out there.  The savvy employers are checking all of these social media sites before making an offer, maybe even before they call you in for an interview. So view your information through their lens.  Ask yourself, how would . . .